VP Social & Creator Content
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.
Who are we hiring?
The Sphere Marketing team is searching for a VP Social & Creator Content to lead our efforts to engage a growing Sphere community on social media, and amplify our reach and influence through creator partnerships. This role will play a key cross-functional role, working closely with Marketing, Creative, Product, Sales, Comms, and other teams.
The VP Social & Creator Content will be based in the Burbank, CA office and report directly to the SVP Global Head of Marketing for Sphere Entertainment.
What will you do?
- Lead a growing Social & Creator-focused team, defining a new org structure with clear roles and responsibilities for individual team members
- Oversee the planning, development, and posting of all content for Sphere Social
- Manage a team of video producers/editors who create fast turnaround assets for Social and Comms, including on-site shoots and drone photography at the Sphere venue
- Run a program of experiments and growth-oriented initiatives designed to rapidly scale Social followers and engagement, delivering against business goals
- Develop and execute a scalable strategy for Creator Partnerships, leveraging a mix of internal and agency/platform resources
- Partner closely with Live, Customer, and Brand Marketing leaders to understand their priorities and support integrated efforts
- Work with Sales and Operations to develop new solutions for amplifying brand partners via the Sphere Social and Creator ecosystem
What do you need to succeed?
- Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences
- 12+ years of experience leading Social and Creator initiatives, including 5+ years leading teams Entertainment and Tech brand experience required
- Deep expertise leading Social and Creator strategy, developing a wide variety of content across all major platforms, and executing paid boosts and partnerships
- Experience overseeing video production for social media, and well versed in best practices for driving video performance on IG, TikTok, and YouTube
- Confident analyzing various data sources to evaluate and report brand lift, social engagement, and sales performance resulting from Social/Creator marketing
- Expert communicator with leadership presence and a proven ability to positively influence exec stakeholders across a large organization
- Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise
- Highly collaborative with infectious enthusiasm and openness to new ideas/solutions
- Strong organizational skills with an ability to prioritize and manage workload
- Accountable and detail-oriented, from planning to execution and analysis of results
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